LAPR Weekly Round-Up

LAPR is proud to see our client West Coast Customs’ futuristic car, designed and created for Mad Max, making a cameo in the new Low Life music video with Future ft. The Weeknd.

Honored to have the City of Burbank host the Boards & Commissions Appreciation dinner at West Coast Customs Tuesday evening.  CEO Ryan Friedlinghaus accepted an award from Burbank Mayor, Bob Frutos.


Carlos Moreno Jr. began shooting his new short film, PANACEA, starring Kyle Devero and Chase Coleman.  Looking forward to hearing more about this cool project.


Big congratulations to Masika Kalysha and Fetty Wap on the birth of their beautiful daughter, Khari Barbie Maxwell, born March 29 at 6:07 pm and weighing 7.1 lbs.  She’s gorgeous!


In other news, Beau Casper Smart was on the riveting season finale of NBC’s Shades of Blue.  Great scene with the Emmy-award winning Ray Liotta.  Nice work, Beau!


And in social influencer news, YouTuber Josh Tryhane attended the Lionsgate Natural Born Pranksters premiere starring Roman Atwood and more.

YouTube, singer-songwriter Meghan Tonjes is starring in a new short film, Intricate Vengeance.  The triple threat covers Taylor Swift’s Bad Blood for the movie teaser.

YouTube lifestyle/fashionista Sierra Furtado has designed a Prom dress line for Windsor. Hosting meet and greets all across the country, this Saturday she hosts a 12 pm meet up at Great Lakes Crossing Outlets in Auburn Hills, MI.


MAGCON Tour is the ultimate fan experience. Social influencer/musician/MAGCON Tour co-founder Taylor Caniff jets off to Minnesota this weekend for the 2 day fan event taking place in St. Paul. Seattle and Dallas stops are next!

Jeremy McGrath had amazing speed at last weeks Lucas Oil Off Road Racing Series. Congrats on the team sponsorship with Maxxis Tires!


Product Media Events has incredible brands and products lined up for Spring Fling 2016 this month. Make sure you reserve your spot as exhibitor spaces are limited! Visit



Back to the Future Day, Girl Power and Racing to the Finish

Lynch Archer PR translated pop-culture trend into exclusive People NOW coverage and the front page of for Back to the Future Day on October 21. Ryan Friedlinghaus gave viewers a behind-the-scenes look at his collaboration with the
CR2dTV8WoAAvRg7People NOW video.

Ryan will be signing autographs at the BASF Automotive Refinish booth alongside icon Jay Leno and racing icon Richard Petty.

YouTube Beauty and Lifestyle phenom Sierra Furtado gave Tiger Beat an exclusive Q&A interview.
10724636_550336111788206_631757754_nTiger Beat article here.
Things got sweet in episode three of Awesomeness TV’s Beauty and the Band starring Sierra and The Vamps. The group iced some cupcakes… yum!
7-Time AMA Supercross Champion Jeremy McGrath rounds out the 2015 LOORRS season with final 2 races at Lake Elsinore Motorsports Park. He finished 4th on Saturday and 9th in the Cup Race. Congratulations, Jeremy!
Product Media Events‘ December 3rd date is shaping up media wise with close to 30 outlets already confirmed, with up to 50 expected.

12141746_1071744122849439_6170158224641131695_nE-mail to apply for your media credentials now!

Musician Etch announced her new single “Been There Done That” is dropping on November 18th. Congratulations Etch! We can’t wait to hear it.


Lynch Archer PR Social Influencer Clients​​, Cars, Fashion and Giving Back

Lynch Archer PR‘s premier car customization client West Coast Customs debuted YouTube sensation, fouseyTUBE‘s BMW this weekUsing FouseyTube’s favorite Nike Foamposites as inspiration, design genius Ryan Friedlinghaus came up with a true one-of-a-kind wrapped creation on wheels. Talk about social influencer records…the FouseyTube/West Coast Customs Reveal vid reached 1.5 million view in less than 48 hours!
CQpowthUkAAtba9Fousey Reveal video here.

More on the social influencer client front…Busy week for YouTube Lifestyle and Beauty phenom Sierra Furtado with media demand continuing for this top-ranked influencer — Chicago Tribune tour press, an exclusive feature and photo shoot for Girl’s Life magazine and a home-page takeover on featuring a selection of Sierra’s must-have Fall looks concluded with the release of AwesomenessTV’s Beauty and the Band featuring the The Vamps’ wildly popular summer tour with Sierra providing viewers with a candid, behind-the-scenes look of life on the road.
CQmA8KXVAAA3AErGirl’s Life Magazine preview.
Screen Shot 2015-10-12 at 11.02.46 Fall picks.
CRAJfNSUYAACHLKWatch Beauty and the Band episode one.
Also breaking this week…long-time client, 7-time Supercross Champion Jeremy McGrath, Racer X Illustrated December 2015 COVER, marking the Champ’s eighth cover for the mag!
110995_18-12_coverRacer X Illustrated article.
Love & Hip Hop Hollywood season one star Masika Kalysha‘s single “Andale” featuring Fetty Wap received coveted Artist Spotlights on iTunes and Google Play Music.
Justin Bieber announced the release date and cover art for his album PURPOSE, which drops November 13, 2015. Jason “Poo Bear” Boyd collaborates with JB on much of the album and has co-written the recent Bieber mega-hit “Where Are You Now” as well as the double-Platinum “What Do You Mean.”
Taking the term giving-back to a whole new level, West Coast Customs teamed up with Caliber Collision and AAA Southern California to create a wheelchair accessible van for 10-year old ALS patient, Dominic Cumo. Local and national media covered and supported the afternoon’s heartfelt festivities.CharityCollage
ABC7 News article.

Past 2 Weeks in Review… From UN to Custom Cars!

Lynch Archer PR music client Emblem3‘s Wesley Stromberg was named a United Nations Youth Ambassador on the International Day of Peace. Congratulations Wesley!


Huffington Post feature.

Our popular automotive client West Coast Customs held a ‪2-day Supreme Wrapping Film‬ class with Avery Dennison Graphics Solutions. Look at this beautiful completely custom Tiffany blue wrap:

CPJDPYeUcAEyATySome participants working on a gorgeous custom wrap in gold:


Brother sister pop duo This Boy That Girl gave an exclusive to J-14 Magazine and shared 14 hilarious things about themselves.

this-boy-that-girlExclusive here.

Dancing with the StarsMark Ballas appeared on Access Hollywood Live for an interview with his partner, Alexa PenaVega. The pair discussed costumes and talked about their upcoming jazz routine set to the theme song of the award winning Breaking Bad for TV Night. The routine was phenomenal and our favorite dance of the night. Congrats Mark and Alexa!

10374902_1060187584005093_3269165686719022540_nInterview here.

Is that Heisenberg or Mark!? The dance was so creative… it’s definitely Mark.

CQClfOwUkAAR_zJWatch the routine here.

As far as client social influencer news, top lifestyle/fashion YouTube sensation Sierra Furtado kicked off the Girls Night In Tour. She stopped by KCAL 9 to talk about girl power and what to expect at the shows. Congrats Sierra! Great job.

CPoCuuQUcAESYDQTour dates here.

In other United Nations news, LAPR’s Beau Casper Smart attended the Gender Equality Dinner with Jennifer Lopez. Congratulations to Jennifer on being named UN Foundation‘s first Global Advocate For Girls And Women.

BuzzFoto Celebrity Sightings In New York - September 25, 2015

Photo: Josiah Kamau/BuzzFoto via Getty Images

Client and 7-time AMA Supercross Champion Jeremy McGrath was featured as photo of the day at Transworld Motocross, Jeremy still throwing a sick nac-nac.


Photo: Chris Kimball

Transworld Motocross has more here.

Congratulations to Poobear on the continued success of the hit single “What Do You Mean?” that he co-wrote with Justin Bieber. The music video just became Vevo certified after receiving over 100 million views, currently it has over 113 million. Also the song is still #1 globally on the iTunes chart… WOW!

justin-bieber-pooh-bearMusic video here.

We’re offering congratulations to client Beau Casper Smart for his creative direction work with Prince Royce, who is nominated for a Latin Grammy. Excellent job at the iHeartRadio Music Festival!

12020054_1059203887436796_877747979421064960_nSuperstar client West Coast Customs talked entertainment news with the amazing work they did on Khloe Kardashian‘s Range Rover! Strategized media placements included People Magazine and E!Online.


Photo: Khloe Kardashian

People article here.

E!Online article here.

Hats off to LAPR’s busiest client of the past two weeks, Love & Hip Hop Hollywood season 1 star Masika Kalysha. She has just completed media tours in no less than four states. Tour press media positioning for her new single “Andale” featuring Fetty Wap, included 102 Jamz in North Carolina and no less than a dozen other media outlets.

​Back in So Cal national media placements continued with the Clayton Thomas Show on Playboy Radio, followed by a feature segment on Playboy TV‘s The Morning Show.​
Masika2World Empire Magazine article here.

LAPR is proud to be working with media showcase company Product Media Events and their premiere showcase. Be sure to Save-the-Date: October 22, 2015, 2-7PM!

11219653_1061888410501677_1122174186810470468_nVisit their website.

September Recap!

Lynch Archer PR had an amazing and busy month… but what’s new?!

We celebrated our CEO’s birthday, Cheryl Lynch, in true LAPR style of course! We decorated her office and surprised her in the morning!  She also received very special gifts from her clients including a bottle of Don Perignon from Beau Smart and gorgeous bouquets from the boys of Emblem 3, Matt & Gloria Barnes and more!  A few of the JLo Dancers even came by and surprised her with all kinds of sweets from cupcakes to chocolates!  Guess that’s what happens when you take such good care of your clients!

ImageWe also celebrated Rick Thorne in ‘The Other F Word’ which after a very successful launch last year, landed on Netflix and is available streaming now! Such a great movie, check it out!



We also had a great time with Troy Lee Designs and Jeremy McGrath at the Honda Grom Prix!  Check out some of the sweet merch from the event and more at!





We also spent September helping Gloria Govan-Barnes make some big moves… hint hint:



LAPR moved into hyper gear with Jennifer Lopez‘s dancers and choreographer Beau Casper Smart to help them launch their new series on NUVOtv, A Step Away! The docu-series followed JLo and her dancers on her first ever world tour and was a massive hit for her new channel! Here’s a behind the scenes look at one of many interviews in Sept leading up to the Oct 3rd premiere date with Beau Smart and Jimmy RO Smith!


Lynch Archer PR helped NUVOtv shoot the new season of their hit comedy show, Stand Up & Deliver! Comedians from Chelsea Lately to Comedy Central and more taped their best stand up for the show!



September also saw some great premieres including HBO’s Boardwalk Empire which Los Angeles Clippers’ Matt Barnes attended as well as other LAPR clients!


CEO Cheryl Lynch and others in the office also had a blast celebrating Los Angeles Dodgers’ Matt Kemp‘s birthday in Sept!



As huge music fans, LAPR was also stoaked to have Beau Casper Smart attend Frankie J‘s exclusive album listening part at Lure nightclub in Hollywood! What a wonderful night with wonderful people… and amazing sounds!



LAPR also helped choreographer Beau Casper Smart and JLo Dancer Jimmy RO Smith hit up HLN’s Showbiz Tonight to promote their series on NUVOtv, A Step Away! Check out the backstage pic! It was a blast to have our clients on the show and a huge success!



We also helped the JLo Dancers set up a one-of-a-kind live chat with their fans prior to their show’s premiere with Beau Casper Smart, Jimmy RO Smith, and George Jones Jr!  It was hosted by Extra TV and Stuart Brazell! Tons of fans chimed in with all of their questions for our clients about touring with JLo, their new show and so much more!



And we ended September on an amazing note at the 2013 ALMA Awards with lots of LAPR clients in attendance!  It was a long night of work but clients in attendance not only walked the red carpet and had amazing interviews but also scored amazing seats for the entire award show and exclusive after party access! It was a night to remember!





We had another busy month to say the least, with this just being a few of the highlights, but it’s always a mixture of work & play with such a great array of clients we are blessed with!

Lynch Archer PR Clients Have a Busy and Successful Month of June

Lynch Archer PR Entertainment has seen a flurry activity between clients and the media this summer.

Anderson Silva

Anderson “The Spider” Silva

Anderson “The Spider” Silva was just nominated for a 2013 ESPY Award for Best Fighter. We wish Anderson the best of luck! The awards will be broadcast live this year and hosted by Mad Men’s Jon Hamm.

Ebony Magazine

Matt Barnes and Family

Matt Barnes was featured with his wife Gloria Govan and their twin sons on the cover of Ebony Magazine. Their feature came out just in time for the 4th of July Holiday.

Barnes also had the opportunity to talk to ESPN Radio, KNBR Radio, and NBC Sports Radio this week regarding trade news. He is a free agent starting July 1st, concluding his season with the LA Clippers. Many fans are hoping Barnes gets to stay in Los Angeles. The Clippers made headlines this week by obtaining Doc Rivers as coach. Interviews are available on the Lynch Archer YouTube Channel.

espn radio

Listen to the ESPN interview here:

nbc spo

Listen to the NBC interview here:


Listen to the KNBR interview here:


Matt Barnes and Chris Paul of the LA Clippers

Barnes also prepared for his upcoming kids basketball camp by shooting some hoops with teammate Chris Paul and their children. The 6th Annual Matt Barnes Basketball Camp will begin July 29th in Redwood City, CA. For registration, see


Jeremy McGrath

Longtime client Jeremy McGrath talked to CycleWorld Magazine about his racing future and his family in a new article, which you can read here:

Jeremy made headlines last week after deciding to leave Stronghold Motorsports and form his own program for the 2014 race season.

jlo star

J.Lo receives a star on the Hollywood Walk of Fame

NUVOtv CCO and multi-talented star Jennifer Lopez received a star on the Hollywood Walk of Fame after years of success in the spotlight. Client NUVOtv offers programming to a diverse group of viewers, and gives American Latinos shows and specials that they can relate to.

monsters 1

Media area at Monsters University 2013 on Hollywood Blvd


Despicable Me 2 Invitation

monsters 2

LAPR assistant publicist Malerie on the blue carpet

despic 2

Despicable Me 2

monsters 3

Matt Barnes and family enjoyed Monsters University

As this month comes to an end, we’ll be in-studio for more interviews and on more red carpets. Check the Lynch Archer Facebook page for the most up-to-date news on what’s happening! Best of luck to all with 4th of July plans and events!

Jeremy McGrath Announces Split from Current Off Road Racing Team – Stronghold Motorsports

Lynch Archer PR Entertainment client Jeremy McGrath has parted ways with Stronghold Motorsports.

Although McGrath will not race the remainder of the stops on the 2013 Lucas Oil Off Road Racing Series, he will be working to put together his own race program as a team owner and driver for the 2014 season.  He looks forward to being back on the track in 2014 helming his own race effort.

For more information, please see the press release link below.

We wish Jeremy all the best in his new venture!