LAPR Weekly Round-Up

LAPR is proud to see our client West Coast Customs’ futuristic car, designed and created for Mad Max, making a cameo in the new Low Life music video with Future ft. The Weeknd.

Honored to have the City of Burbank host the Boards & Commissions Appreciation dinner at West Coast Customs Tuesday evening.  CEO Ryan Friedlinghaus accepted an award from Burbank Mayor, Bob Frutos.


Carlos Moreno Jr. began shooting his new short film, PANACEA, starring Kyle Devero and Chase Coleman.  Looking forward to hearing more about this cool project.


Big congratulations to Masika Kalysha and Fetty Wap on the birth of their beautiful daughter, Khari Barbie Maxwell, born March 29 at 6:07 pm and weighing 7.1 lbs.  She’s gorgeous!


In other news, Beau Casper Smart was on the riveting season finale of NBC’s Shades of Blue.  Great scene with the Emmy-award winning Ray Liotta.  Nice work, Beau!


And in social influencer news, YouTuber Josh Tryhane attended the Lionsgate Natural Born Pranksters premiere starring Roman Atwood and more.

YouTube, singer-songwriter Meghan Tonjes is starring in a new short film, Intricate Vengeance.  The triple threat covers Taylor Swift’s Bad Blood for the movie teaser.

YouTube lifestyle/fashionista Sierra Furtado has designed a Prom dress line for Windsor. Hosting meet and greets all across the country, this Saturday she hosts a 12 pm meet up at Great Lakes Crossing Outlets in Auburn Hills, MI.


MAGCON Tour is the ultimate fan experience. Social influencer/musician/MAGCON Tour co-founder Taylor Caniff jets off to Minnesota this weekend for the 2 day fan event taking place in St. Paul. Seattle and Dallas stops are next!

Jeremy McGrath had amazing speed at last weeks Lucas Oil Off Road Racing Series. Congrats on the team sponsorship with Maxxis Tires!


Product Media Events has incredible brands and products lined up for Spring Fling 2016 this month. Make sure you reserve your spot as exhibitor spaces are limited! Visit


LAPR Clients reach Sundance, Sweden and Spring!

International press positioning of big client West Coast Customs as Swedish Classic Car Magazine toured the shop and had an exclusive interview with CEO Ryan Friedlinghaus. Great questions were presented and Ryan looks forward to the upcoming IKEA tour!Ryan and Swedish Car Mag

West Coast Customs also kept up with the Kardashians this week! Last Sunday’s episode showcased Khloe, Kris, and Cory at the world famous shop for the revelation of Kris’ big birthday surprise, a beautiful matte black Range Rover. Stunning ride for a stunning woman! IMG_0245.JPG

LAPR placed media continued at Sundance for client Carlos Moreno Jr, starring in Frank and Lola, alongside Michael Shannon. According to reviews, the film, directed by Matthew Ross, has received an avalanche of applauds.

Carlos Sundance Collage

LAPR and Beau Casper Smart attended an advanced private screening of the upcoming film The Perfect Match out March 11th. The movie features an A-List cast including Terrence J., Cassie, Donald Faison, Paula Patton, and many more. 

Casper at #ThePerfectMatch

Watch trailer here!

Product Media Events announced Spring Fling 2016, an exclusive media event where brands and products can directly connect and converse with today’s top media outlets, product placement execs and social influencers for limited spring and summer media coverage opportunities! The March 15th event, featuring brands within the electronics,
automotive, beauty, fashion, and food and beverage industries, has already secured media from Jimmy Kimmel LIVE, E! Entertainment TV’s Fashion Police, People Magazine, and many more! 
Spring Fling Flyer

Back to the Future Day, Girl Power and Racing to the Finish

Lynch Archer PR translated pop-culture trend into exclusive People NOW coverage and the front page of for Back to the Future Day on October 21. Ryan Friedlinghaus gave viewers a behind-the-scenes look at his collaboration with the
CR2dTV8WoAAvRg7People NOW video.

Ryan will be signing autographs at the BASF Automotive Refinish booth alongside icon Jay Leno and racing icon Richard Petty.

YouTube Beauty and Lifestyle phenom Sierra Furtado gave Tiger Beat an exclusive Q&A interview.
10724636_550336111788206_631757754_nTiger Beat article here.
Things got sweet in episode three of Awesomeness TV’s Beauty and the Band starring Sierra and The Vamps. The group iced some cupcakes… yum!
7-Time AMA Supercross Champion Jeremy McGrath rounds out the 2015 LOORRS season with final 2 races at Lake Elsinore Motorsports Park. He finished 4th on Saturday and 9th in the Cup Race. Congratulations, Jeremy!
Product Media Events‘ December 3rd date is shaping up media wise with close to 30 outlets already confirmed, with up to 50 expected.

12141746_1071744122849439_6170158224641131695_nE-mail to apply for your media credentials now!

Musician Etch announced her new single “Been There Done That” is dropping on November 18th. Congratulations Etch! We can’t wait to hear it.


New York Times to AwesomenessTV with Sierra Furtado and The Vamps

Outstanding NEW YORK TIMES feature on Jason ‘Poo Bear’ Boyd discussing the evolution of his career as a songwriter and his role in co-writing and guiding the musical direction of long-time friend Justin Bieber‘s album “PURPOSE” out on November 13.

New York Times article.

Wesley Stromberg released the music video for “Fire” with his co-project The BalCOny. Jack McColl who directs.

YouTube Lifestyle and Beauty guru Sierra Furtado‘s tour press from the GIRLS NIGHT IN continues with our favorite break of the week being this feature piece from the University of Central Florida‘s in Orlando, FL, the Alma Mater of our CEO Cheryl Lynch! here.
AwesomenessTV’s Beauty and the Band releases their second episode with Sierra getting a guitar lesson from the Vamps!
Product Media Events announced an exciting new media event where brands and products are able to connect one-on-one with top tier media outlets, product placement execs and social influencers!  The December 3rd event features product categories focusing on teen beauty and fashion; recreation, sports and fitness set in a fun interactive, environment.  Activate. Engage. Educate.
LAPR client West Coast Customs readies for the Super Bowl of the automotive aftermarket world – SEMA 2015, taking place the first week in November.  The car customizing giant takes up to 10,000 feet of booth space and brings a replica of the 60,000 square foot facility to Las Vegas!

Lynch Archer PR Social Influencer Clients​​, Cars, Fashion and Giving Back

Lynch Archer PR‘s premier car customization client West Coast Customs debuted YouTube sensation, fouseyTUBE‘s BMW this weekUsing FouseyTube’s favorite Nike Foamposites as inspiration, design genius Ryan Friedlinghaus came up with a true one-of-a-kind wrapped creation on wheels. Talk about social influencer records…the FouseyTube/West Coast Customs Reveal vid reached 1.5 million view in less than 48 hours!
CQpowthUkAAtba9Fousey Reveal video here.

More on the social influencer client front…Busy week for YouTube Lifestyle and Beauty phenom Sierra Furtado with media demand continuing for this top-ranked influencer — Chicago Tribune tour press, an exclusive feature and photo shoot for Girl’s Life magazine and a home-page takeover on featuring a selection of Sierra’s must-have Fall looks concluded with the release of AwesomenessTV’s Beauty and the Band featuring the The Vamps’ wildly popular summer tour with Sierra providing viewers with a candid, behind-the-scenes look of life on the road.
CQmA8KXVAAA3AErGirl’s Life Magazine preview.
Screen Shot 2015-10-12 at 11.02.46 Fall picks.
CRAJfNSUYAACHLKWatch Beauty and the Band episode one.
Also breaking this week…long-time client, 7-time Supercross Champion Jeremy McGrath, Racer X Illustrated December 2015 COVER, marking the Champ’s eighth cover for the mag!
110995_18-12_coverRacer X Illustrated article.
Love & Hip Hop Hollywood season one star Masika Kalysha‘s single “Andale” featuring Fetty Wap received coveted Artist Spotlights on iTunes and Google Play Music.
Justin Bieber announced the release date and cover art for his album PURPOSE, which drops November 13, 2015. Jason “Poo Bear” Boyd collaborates with JB on much of the album and has co-written the recent Bieber mega-hit “Where Are You Now” as well as the double-Platinum “What Do You Mean.”
Taking the term giving-back to a whole new level, West Coast Customs teamed up with Caliber Collision and AAA Southern California to create a wheelchair accessible van for 10-year old ALS patient, Dominic Cumo. Local and national media covered and supported the afternoon’s heartfelt festivities.CharityCollage
ABC7 News article.

Past 2 Weeks in Review… From UN to Custom Cars!

Lynch Archer PR music client Emblem3‘s Wesley Stromberg was named a United Nations Youth Ambassador on the International Day of Peace. Congratulations Wesley!


Huffington Post feature.

Our popular automotive client West Coast Customs held a ‪2-day Supreme Wrapping Film‬ class with Avery Dennison Graphics Solutions. Look at this beautiful completely custom Tiffany blue wrap:

CPJDPYeUcAEyATySome participants working on a gorgeous custom wrap in gold:


Brother sister pop duo This Boy That Girl gave an exclusive to J-14 Magazine and shared 14 hilarious things about themselves.

this-boy-that-girlExclusive here.

Dancing with the StarsMark Ballas appeared on Access Hollywood Live for an interview with his partner, Alexa PenaVega. The pair discussed costumes and talked about their upcoming jazz routine set to the theme song of the award winning Breaking Bad for TV Night. The routine was phenomenal and our favorite dance of the night. Congrats Mark and Alexa!

10374902_1060187584005093_3269165686719022540_nInterview here.

Is that Heisenberg or Mark!? The dance was so creative… it’s definitely Mark.

CQClfOwUkAAR_zJWatch the routine here.

As far as client social influencer news, top lifestyle/fashion YouTube sensation Sierra Furtado kicked off the Girls Night In Tour. She stopped by KCAL 9 to talk about girl power and what to expect at the shows. Congrats Sierra! Great job.

CPoCuuQUcAESYDQTour dates here.

In other United Nations news, LAPR’s Beau Casper Smart attended the Gender Equality Dinner with Jennifer Lopez. Congratulations to Jennifer on being named UN Foundation‘s first Global Advocate For Girls And Women.

BuzzFoto Celebrity Sightings In New York - September 25, 2015

Photo: Josiah Kamau/BuzzFoto via Getty Images

Client and 7-time AMA Supercross Champion Jeremy McGrath was featured as photo of the day at Transworld Motocross, Jeremy still throwing a sick nac-nac.


Photo: Chris Kimball

Transworld Motocross has more here.

Congratulations to Poobear on the continued success of the hit single “What Do You Mean?” that he co-wrote with Justin Bieber. The music video just became Vevo certified after receiving over 100 million views, currently it has over 113 million. Also the song is still #1 globally on the iTunes chart… WOW!

justin-bieber-pooh-bearMusic video here.

We’re offering congratulations to client Beau Casper Smart for his creative direction work with Prince Royce, who is nominated for a Latin Grammy. Excellent job at the iHeartRadio Music Festival!

12020054_1059203887436796_877747979421064960_nSuperstar client West Coast Customs talked entertainment news with the amazing work they did on Khloe Kardashian‘s Range Rover! Strategized media placements included People Magazine and E!Online.


Photo: Khloe Kardashian

People article here.

E!Online article here.

Hats off to LAPR’s busiest client of the past two weeks, Love & Hip Hop Hollywood season 1 star Masika Kalysha. She has just completed media tours in no less than four states. Tour press media positioning for her new single “Andale” featuring Fetty Wap, included 102 Jamz in North Carolina and no less than a dozen other media outlets.

​Back in So Cal national media placements continued with the Clayton Thomas Show on Playboy Radio, followed by a feature segment on Playboy TV‘s The Morning Show.​
Masika2World Empire Magazine article here.

LAPR is proud to be working with media showcase company Product Media Events and their premiere showcase. Be sure to Save-the-Date: October 22, 2015, 2-7PM!

11219653_1061888410501677_1122174186810470468_nVisit their website.

Weekly Round-Up

Lynch Archer PR client Sierra Furtado joined the Girls Night In Tour kicking off this week. The YouTube beauty and lifestyle guru gave an exclusive to What an exciting week for Sierra–  it’s also her birthday today. Happy birthday Sierra and congratulations!

Screen Shot 2015-09-23 at 2.24.50 PMJ-14 has the tour dates.

Mark Ballas performed a jive on the Dancing with the Stars premiere. Mark and his partner Alexa PenaVega showed they meant business in the ballroom.

dancing-with-the-starsJust Jared Jr. has a video of their first dance.

Photo : ABC/Greg Zabilski

Musician Etch was featured on iHeartRadio, K4HD, and bBooth‘s On the Rise radio shows.


Masika Kalysha‘s single “Andale” feat. Fetty Wap was included in‘s mix of the week. has the mix.

7-time AMA Supercross Champion and professional off Road truck racer Jeremy McGrath raced in the Lucas Oil Off Road Racing Series at the Las Vegas Motor Speedway. Jeremy had some bad luck on the track but here’s to a strong finish at the final in Lake Elsinore.


The Balcony‘s Wesley Stromberg attended the Streamys and rode a Glidr during the Sir Mix-A-Lot finale performance.

resizePeople Magazine showed how he prepared for the Streamys.

LAPR is honored to also have clients that attended the Emmy Awards and People Magazine’s ‘Ones to Watch’ party.