Lynch Archer PR Heads to the VMAs

Following up on a busy weekend of pre-Emmy events, LAPR paused our focus on television and switched our sights to the music scene as they attended the 2014 MTV Video Music Awards.

Famous for striking controversy and Monday morning conversation, the 2014 VMAs was set to be another highly-talked about event with performances from Nicki Minaj, Ariana Grande, Jessie J, Taylor Swift, Usher, Sam Smith, Maroon 5, Rita Ora, Iggy Azalea, and Beyonce to take place.

emmy ext 2But it’s not just the music that people talk about, and like every event, it’s not just who you are, but what you’re wearing.  Arriving at The Forum in Inglewood, California, LAPR and client Beau Casper Smart took to one of the most active red carpets there is, filled with thousands of fans, musical performances, and media.

Beau emmys interviews watermarkSmart recently was the choreographer on Nicki Minaj’s music video for her new single “Anaconda”, that broke a Vevo record this weekend for most views within 24 hours, beating out previous record-holder, Miley Cyrus’s “Wrecking Ball.”

Named the Creative Director for the VMAs opening number, “Bang, Bang” featuring the “Anaconda,” artist Nicki Minaj along with Ariana Grande and Jessie J, Smart set the event off with the jaw-dropping act that immediately had people talking.

With names like that associated with his work, Smart had lots to talk about with Red Carpet media like Entertainment Tonight, VH1, and E!.

You can watch the performance of “Bang, Bang” here on MTV.  

beau posing vma

MTV’s Video Music Awards are chosen by the fans, and the fans were certainly highlighted on the VMA’s Red Carpet. Smart took time from posing for media to grab selfies with fans before heading into the event.  He was joined on the Red Carpet by such celebrities like Tyler Posey, Nina Dobrev, Wiz Khalifa, Amber Rose, The Kardashians, and Gwen Stefani.

celebs vmas

Both Beau Casper Smart and Lynch Archer PR had an excellent time at the event, and you can check out our Facebook, Instagram and Twitter for more behind the scenes action from our night at the 2014 MTV’s Video Music Awards.

Oscars 2013: Lynch Archer PR Style

Los Angeles-based Lynch Archer PR Entertainment had an amazing time this Oscars award season with some of our A-list clients including LA Clippers’ Matt Barnes and wife, Gloria Govan of Basketball Wives LA.

It was also one of the most hectic times for the offices, not to say it didn’t all pay off in the end!

It may seem like the Academy Awards are just a one-night celebration of the achievements of the biggest and best in the film industry, but that is definitely not the case. CEO Cheryl Lynch and LAPR staff started planning out the hectic season months in advance.

Pre-Oscar parties, gifting suites, and other celebrations begin as early as two weeks before the show and they kick into full gear the week leading up to the big night.

For LAPR, it all began with the Roger Neal Style Hollywood gifting suite at L’Ermitage in Beverly Hills with Gloria Govan (Basketball Wives LA).  While it was complete madness for us getting Gloria around the ballroom to all the vendors and media wanting her picture, she definitely enjoyed herself, and all the free swag!

The first stop was the press line to grab photos of Gloria Govan and Lynch Archer CEO Cheryl Lynch arriving to the Oscars gifting suite.

LAPR CEO Cheryl Lynch walking Gloria Govan through the RNHS gifting suite prior to the Oscars.

LAPR CEO Cheryl Lynch walking Gloria Govan through the RNHS gifting suite prior to the Oscars.

Gloria Govan loving these Roxo customizable bracelets and charms!

Gloria with ISO Beauty's sapphire-studded $500,000 hair straightener! The straightener, which also doubled as an MP3 player, was used to style celebs the night of the Oscars!

Gloria with ISO Beauty’s sapphire-studded $500,000 hair straightener! The straightener, which also doubled as an MP3 player, was used to style celebs the night of the Oscars!

Special behind the scenes of Gloria's red carpet interview at the RNSH gifting suite with Sony!

Special behind the scenes of Gloria’s red carpet interview at the RNSH gifting suite with Sony!

And as far as the LAPR staff, our favorite part was obviously the Chambord table!

LAPR staff with Chambord rep at the Oscar gifting suite!

LAPR staff with Chambord rep at the Oscar gifting suite!

After the madness of the gifting suite and Gloria making out with some awesome goodies including the bracelets and Chambord bottle pictured above, as well as cigars and some awesome fashion accessories, our day was not over!

LAPR also checked out the Red Carpet Celebrity Retreat at the SLS Hotel in Beverly Hills and walked away with some awesome gifts.

Behind the scenes at the Red Carpet Celebrity Retreat at the SLS Hotel in Beverly Hills.

Behind the scenes at the Red Carpet Celebrity Retreat at the SLS Hotel in Beverly Hills.

And after a long day of getting our clients Oscar ready, our work wasn’t done yet!  Gloria took off for a dress fitting (thanks to hubby Matt Barnes) for her special birthday celebration at the Roxbury in Hollywood the same night!

So the LAPR staff headed to Hollywood to celebrate in style.  It was an amazing night, but we wouldn’t expect any less from this power couple!  Tables, bottle service, and friends of the two including DeAndre Jordan (LA Clippers), Andre Johnson (Houston Texans), Chauncey Billups (LA Clippers), Christina Milian and Lil’ Twist of Young Money Entertainment (YMCMB) all showed up to wish Gloria Govan a Happy Birthday!

Gloria Govan and Matt Barnes celebrating the night away with friends at the Roxbury, Hollywood.

Gloria Govan and Matt Barnes celebrating the night away with friends at the Roxbury, Hollywood.

LAPR staff at Gloria Govan's special birthday celebration!

LAPR staff at Gloria Govan’s special birthday celebration!

And this leads us up to the Friday before the Oscars when things really started picking up!  Lynch Archer PR Entertainment clients were invited to some of the hottest Pre-Oscar parties including Global Green USA’s green carpet event at the Avalon in Hollywood, OK! Magazine’s special event at The Emerson Theater, Norby Walter’s Night of 100 Stars Oscar viewing party, and the Elton John Foundation’s exclusive Oscars after-party!

Not to mention, in-between all of that, our client Quest Nutrition made a special appearance at the infamous Razzie’s Saturday night!

Quest Protein Bars and programs on attendees chairs before the Razzie's begin!

Quest Protein Bars and programs on attendees chairs before the Razzie’s begin!

All-in-all it was a very long but very rewarding Oscars 2013 award season for Lynch Archer PR and our clients!  Until next year everyone!

About Lynch Archer PR Entertainment: LAPR is a progressive, award-winning, full-service marketing, promotions and public relations agency. Providing outstanding account service, exceptional media results and on-budget account deliverables since 1995, Lynch Archer PR serves a unique and varied clientele within the categories of: • Talent • Events/ Destinations • Motorsports • Film/TV • Sports • Consumer/ Lifestyle Brands.
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