LAPR Weekly Round-Up

LAPR is proud to see our client West Coast Customs’ futuristic car, designed and created for Mad Max, making a cameo in the new Low Life music video with Future ft. The Weeknd.

Honored to have the City of Burbank host the Boards & Commissions Appreciation dinner at West Coast Customs Tuesday evening.  CEO Ryan Friedlinghaus accepted an award from Burbank Mayor, Bob Frutos.

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Carlos Moreno Jr. began shooting his new short film, PANACEA, starring Kyle Devero and Chase Coleman.  Looking forward to hearing more about this cool project.

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Big congratulations to Masika Kalysha and Fetty Wap on the birth of their beautiful daughter, Khari Barbie Maxwell, born March 29 at 6:07 pm and weighing 7.1 lbs.  She’s gorgeous!

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In other news, Beau Casper Smart was on the riveting season finale of NBC’s Shades of Blue.  Great scene with the Emmy-award winning Ray Liotta.  Nice work, Beau!

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And in social influencer news, YouTuber Josh Tryhane attended the Lionsgate Natural Born Pranksters premiere starring Roman Atwood and more.

YouTube, singer-songwriter Meghan Tonjes is starring in a new short film, Intricate Vengeance.  The triple threat covers Taylor Swift’s Bad Blood for the movie teaser.

YouTube lifestyle/fashionista Sierra Furtado has designed a Prom dress line for Windsor. Hosting meet and greets all across the country, this Saturday she hosts a 12 pm meet up at Great Lakes Crossing Outlets in Auburn Hills, MI.

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MAGCON Tour is the ultimate fan experience. Social influencer/musician/MAGCON Tour co-founder Taylor Caniff jets off to Minnesota this weekend for the 2 day fan event taking place in St. Paul. Seattle and Dallas stops are next!

Jeremy McGrath had amazing speed at last weeks Lucas Oil Off Road Racing Series. Congrats on the team sponsorship with Maxxis Tires!

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Product Media Events has incredible brands and products lined up for Spring Fling 2016 this month. Make sure you reserve your spot as exhibitor spaces are limited! Visit http://www.productmediaevents.com

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LAPR Clients reach Sundance, Sweden and Spring!

International press positioning of big client West Coast Customs as Swedish Classic Car Magazine toured the shop and had an exclusive interview with CEO Ryan Friedlinghaus. Great questions were presented and Ryan looks forward to the upcoming IKEA tour!Ryan and Swedish Car Mag

West Coast Customs also kept up with the Kardashians this week! Last Sunday’s episode showcased Khloe, Kris, and Cory at the world famous shop for the revelation of Kris’ big birthday surprise, a beautiful matte black Range Rover. Stunning ride for a stunning woman! IMG_0245.JPG

LAPR placed media continued at Sundance for client Carlos Moreno Jr, starring in Frank and Lola, alongside Michael Shannon. According to reviews, the film, directed by Matthew Ross, has received an avalanche of applauds.

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LAPR and Beau Casper Smart attended an advanced private screening of the upcoming film The Perfect Match out March 11th. The movie features an A-List cast including Terrence J., Cassie, Donald Faison, Paula Patton, and many more. 

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Watch trailer here!

Product Media Events announced Spring Fling 2016, an exclusive media event where brands and products can directly connect and converse with today’s top media outlets, product placement execs and social influencers for limited spring and summer media coverage opportunities! The March 15th event, featuring brands within the electronics,
automotive, beauty, fashion, and food and beverage industries, has already secured media from Jimmy Kimmel LIVE, E! Entertainment TV’s Fashion Police, People Magazine, and many more! 
Spring Fling Flyer

Past 2 Weeks in Review… From UN to Custom Cars!

Lynch Archer PR music client Emblem3‘s Wesley Stromberg was named a United Nations Youth Ambassador on the International Day of Peace. Congratulations Wesley!

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Huffington Post feature.

Our popular automotive client West Coast Customs held a ‪2-day Supreme Wrapping Film‬ class with Avery Dennison Graphics Solutions. Look at this beautiful completely custom Tiffany blue wrap:

CPJDPYeUcAEyATySome participants working on a gorgeous custom wrap in gold:

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Brother sister pop duo This Boy That Girl gave an exclusive to J-14 Magazine and shared 14 hilarious things about themselves.

this-boy-that-girlExclusive here.

Dancing with the StarsMark Ballas appeared on Access Hollywood Live for an interview with his partner, Alexa PenaVega. The pair discussed costumes and talked about their upcoming jazz routine set to the theme song of the award winning Breaking Bad for TV Night. The routine was phenomenal and our favorite dance of the night. Congrats Mark and Alexa!

10374902_1060187584005093_3269165686719022540_nInterview here.

Is that Heisenberg or Mark!? The dance was so creative… it’s definitely Mark.

CQClfOwUkAAR_zJWatch the routine here.

As far as client social influencer news, top lifestyle/fashion YouTube sensation Sierra Furtado kicked off the Girls Night In Tour. She stopped by KCAL 9 to talk about girl power and what to expect at the shows. Congrats Sierra! Great job.

CPoCuuQUcAESYDQTour dates here.

In other United Nations news, LAPR’s Beau Casper Smart attended the Gender Equality Dinner with Jennifer Lopez. Congratulations to Jennifer on being named UN Foundation‘s first Global Advocate For Girls And Women.

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Photo: Josiah Kamau/BuzzFoto via Getty Images

Client and 7-time AMA Supercross Champion Jeremy McGrath was featured as photo of the day at Transworld Motocross, Jeremy still throwing a sick nac-nac.

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Photo: Chris Kimball

Transworld Motocross has more here.

Congratulations to Poobear on the continued success of the hit single “What Do You Mean?” that he co-wrote with Justin Bieber. The music video just became Vevo certified after receiving over 100 million views, currently it has over 113 million. Also the song is still #1 globally on the iTunes chart… WOW!

justin-bieber-pooh-bearMusic video here.

We’re offering congratulations to client Beau Casper Smart for his creative direction work with Prince Royce, who is nominated for a Latin Grammy. Excellent job at the iHeartRadio Music Festival!

12020054_1059203887436796_877747979421064960_nSuperstar client West Coast Customs talked entertainment news with the amazing work they did on Khloe Kardashian‘s Range Rover! Strategized media placements included People Magazine and E!Online.

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Photo: Khloe Kardashian

People article here.

E!Online article here.

Hats off to LAPR’s busiest client of the past two weeks, Love & Hip Hop Hollywood season 1 star Masika Kalysha. She has just completed media tours in no less than four states. Tour press media positioning for her new single “Andale” featuring Fetty Wap, included 102 Jamz in North Carolina and no less than a dozen other media outlets.

​Back in So Cal national media placements continued with the Clayton Thomas Show on Playboy Radio, followed by a feature segment on Playboy TV‘s The Morning Show.​
Masika2World Empire Magazine article here.

LAPR is proud to be working with media showcase company Product Media Events and their premiere showcase. Be sure to Save-the-Date: October 22, 2015, 2-7PM!

11219653_1061888410501677_1122174186810470468_nVisit their website.

Lynch Archer PR Heads to the VMAs

Following up on a busy weekend of pre-Emmy events, LAPR paused our focus on television and switched our sights to the music scene as they attended the 2014 MTV Video Music Awards.

Famous for striking controversy and Monday morning conversation, the 2014 VMAs was set to be another highly-talked about event with performances from Nicki Minaj, Ariana Grande, Jessie J, Taylor Swift, Usher, Sam Smith, Maroon 5, Rita Ora, Iggy Azalea, and Beyonce to take place.

emmy ext 2But it’s not just the music that people talk about, and like every event, it’s not just who you are, but what you’re wearing.  Arriving at The Forum in Inglewood, California, LAPR and client Beau Casper Smart took to one of the most active red carpets there is, filled with thousands of fans, musical performances, and media.

Beau emmys interviews watermarkSmart recently was the choreographer on Nicki Minaj’s music video for her new single “Anaconda”, that broke a Vevo record this weekend for most views within 24 hours, beating out previous record-holder, Miley Cyrus’s “Wrecking Ball.”

Named the Creative Director for the VMAs opening number, “Bang, Bang” featuring the “Anaconda,” artist Nicki Minaj along with Ariana Grande and Jessie J, Smart set the event off with the jaw-dropping act that immediately had people talking.

With names like that associated with his work, Smart had lots to talk about with Red Carpet media like Entertainment Tonight, VH1, and E!.

You can watch the performance of “Bang, Bang” here on MTV.  

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MTV’s Video Music Awards are chosen by the fans, and the fans were certainly highlighted on the VMA’s Red Carpet. Smart took time from posing for media to grab selfies with fans before heading into the event.  He was joined on the Red Carpet by such celebrities like Tyler Posey, Nina Dobrev, Wiz Khalifa, Amber Rose, The Kardashians, and Gwen Stefani.

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Both Beau Casper Smart and Lynch Archer PR had an excellent time at the event, and you can check out our Facebook, Instagram and Twitter for more behind the scenes action from our night at the 2014 MTV’s Video Music Awards.

October Highlights!

Yet another jam-packed month for Lynch Archer PR clients but we love sharing the highlights with you, so check them out below!

Client Gloria Govan-Barnes always makes a red carpet statement and the 12 Years A Slave screening at the Director’s Guild of America was no exception! After working the red carpet, she attended the screening along with cast and filmmakers for an amazing cinematic night!

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CEO and Founder Cheryl Lynch attended and spoke on a panel at Digital Hollywood that took place in October.  She spoke on the power of celebrity and Twitter in the PR world which she knows a lot about dealing with high profile athletes such as Matt Barnes and Derek Anderson to Anderson Silva, Jeremy McGrath and more!  She also spoke on how client NUVOtv uses the power of Jennifer Lopez’s social media for brand awareness and PR moves!

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October also brought about a little trip to Cabo for some LAPR clients and staff who helped Jennifer Lopez‘s network NUVOtv tape their 3rd season of Stand Up & Deliver at the Cabo Comedy Festival.  While it was both fun & play, LAPR got down to business and booked some amazing press for the festival and show as well as handling talent relations for 2 hosts of the show and over 40 comedians! Check out the pick of the beautiful host Julissa B taping on the beach for the new season coming soon!

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October brought a huge premiere to NUVOtv as well, A Step Away, which followed Jennifer Lopez and her dancers around the world on tour!  Every one wanted a piece of the action as soon as the word got out and LAPR staff along with CEO Cheryl Lynch quickly booked the dancers performances and interviews on a range of amazing shows like Good Day LA! Check out this shot from their below:

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We also have to give a big shoutout to Jen Tapeiro with HuffPo and she has her own show TradioV which we had a few clients co-host with her in October! Here’s a great pic of JLo Dancer Tera Perez after co-hosting the show! Our clients loved the gig, and it doesn’t hurt the resume!

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Speaking of Tera Perez, she rocked the red carpet along with several LAPR clients at the Latina Magazine Hollywood Hot List Party in Hollywood hosted by Naya Rivera (Glee & Big Sean’s fiancé!) 

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Here’s a shot of client Beau Casper Smart with Becky G who also attended the exclusive hot list party!

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Of course we can’t forget Quest Nutrition, they have been rocking and rolling and we love their clever meme’s and supporting their marketing! They have amazing tasting new flavors of protein bars including White Rasperry Cheesecake and Chocolate Chunk!! You have got to try them & you’ll understand what everyone is talking about!

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Lynch Archer PR always has an amazing time at client Matt Barnes‘ charity events for Athletes v Cancer!  The Los Angeles Clipper hosted 2 amazing events in October raising money for the charity which goes to cancer research.  The first was an exclusive art show:

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And the second was for his neighborhood in Torrance, CA which he co-hosted a signing with Sports Authority! Make sure you keep your eyes open for more of his upcoming charity events, Barnes really puts his all into it and we love him for it!

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Let’s not forget we also had clients from NUVOtv’s A Step Away on Hallmark Channel’s Home & Family for an amazing performance and segment on the new hit series on Jennifer Lopez‘s network!

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And it didn’t stop there, as soon as the show took off in October, everyone wanted a piece!  ET, Extra, E!, Access Hollywood, TV Guide, Entertainment Weekly and more ran their own exclusive clips from the show each week thanks to great strategy from LAPR staff! Not a single week of the show went without HUGE press behind it!

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The dancers and stars of NUVOtv’s show A Step Away were also featured on Young Hollywood, getting over 3+ million UMV’s!

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Not to mention this great appearance and performance from them choreographed by client Beau Casper Smart on Access Hollywood Live!

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Client Beau Casper Smart also took some time out of his busy schedule to host a master class for fun at world famous Millennium Dance Complex!  LAPR staff attended and captured the whole thing for both his & our social media and YouTube pages, which was a hit!

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Client from the Los Angeles Clippers Matt Barnes also did his fair share of press when he could in between games as the NBA season began! Check out this link from Good Day LA: http://www.myfoxla.com/story/23773936/matt-barnes-its-a-taste-of-all-of-our-cultures

October also brought big news for client ACAT Global as they bought Emico Technologies http://buff.ly/1a84CcJ. They continue to grow and pave the way for clean air technology and cars!

And of course more red carpet moments, client Gloria Govan-Barnes made another statement on the pink carpet of Life & Style‘s Breast Cancer Awareness party with sister and Basketball Wives LA co-star, Laura Govan!

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Gloria also had an amazing time hosting book signings for her brand new cookbook, Mixed Girls Favorite Recipes, which you can buy NOW! Perfect for the holidays! Read more here: ow.ly/pjTuF 

Matt Barnes also made headlines in ESPN, find out what he had to say about the LA Lakers banner covering here: http://m.espn.go.com/general/blogs/blogpost?blogname=los-angelesclippers&id=4991&city=losangeles&src=desktop&wjb

And of course, we had a very happy halloween! Hope you did too! It was nice to end yet another press/event filled month with some fun with our friends, family, clients and more!

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September Recap!

Lynch Archer PR had an amazing and busy month… but what’s new?!

We celebrated our CEO’s birthday, Cheryl Lynch, in true LAPR style of course! We decorated her office and surprised her in the morning!  She also received very special gifts from her clients including a bottle of Don Perignon from Beau Smart and gorgeous bouquets from the boys of Emblem 3, Matt & Gloria Barnes and more!  A few of the JLo Dancers even came by and surprised her with all kinds of sweets from cupcakes to chocolates!  Guess that’s what happens when you take such good care of your clients!

ImageWe also celebrated Rick Thorne in ‘The Other F Word’ which after a very successful launch last year, landed on Netflix and is available streaming now! Such a great movie, check it out!

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We also had a great time with Troy Lee Designs and Jeremy McGrath at the Honda Grom Prix!  Check out some of the sweet merch from the event and more at troyleedesigns.com!

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We also spent September helping Gloria Govan-Barnes make some big moves… hint hint:

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LAPR moved into hyper gear with Jennifer Lopez‘s dancers and choreographer Beau Casper Smart to help them launch their new series on NUVOtv, A Step Away! The docu-series followed JLo and her dancers on her first ever world tour and was a massive hit for her new channel! Here’s a behind the scenes look at one of many interviews in Sept leading up to the Oct 3rd premiere date with Beau Smart and Jimmy RO Smith!

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Lynch Archer PR helped NUVOtv shoot the new season of their hit comedy show, Stand Up & Deliver! Comedians from Chelsea Lately to Comedy Central and more taped their best stand up for the show!

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September also saw some great premieres including HBO’s Boardwalk Empire which Los Angeles Clippers’ Matt Barnes attended as well as other LAPR clients!

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CEO Cheryl Lynch and others in the office also had a blast celebrating Los Angeles Dodgers’ Matt Kemp‘s birthday in Sept!

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As huge music fans, LAPR was also stoaked to have Beau Casper Smart attend Frankie J‘s exclusive album listening part at Lure nightclub in Hollywood! What a wonderful night with wonderful people… and amazing sounds!

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LAPR also helped choreographer Beau Casper Smart and JLo Dancer Jimmy RO Smith hit up HLN’s Showbiz Tonight to promote their series on NUVOtv, A Step Away! Check out the backstage pic! It was a blast to have our clients on the show and a huge success!

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We also helped the JLo Dancers set up a one-of-a-kind live chat with their fans prior to their show’s premiere with Beau Casper Smart, Jimmy RO Smith, and George Jones Jr!  It was hosted by Extra TV and Stuart Brazell! Tons of fans chimed in with all of their questions for our clients about touring with JLo, their new show and so much more!

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And we ended September on an amazing note at the 2013 ALMA Awards with lots of LAPR clients in attendance!  It was a long night of work but clients in attendance not only walked the red carpet and had amazing interviews but also scored amazing seats for the entire award show and exclusive after party access! It was a night to remember!

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We had another busy month to say the least, with this just being a few of the highlights, but it’s always a mixture of work & play with such a great array of clients we are blessed with!